Hello
I'm Bingxin
Learning to address customer needs and market dynamics with a strategic, user-focused design approach. Exploring leadership styles to develop and manage innovative design teams. Analyzing Samsung’s design transformation to understand impactful design shifts. Embracing designers' social and environmental responsibilities, including alignment with Sustainable Development Goals.
- Redesigned the homepage and hub page to optimize information architecture, improving discovery, user flow, and accessibility, enabling quicker searches and meeting diverse needs.
- Identified gaps in the purchasing flow, such as missing browsing history, and refined scenarios for a smoother experience, from wireframes to pixel-perfect design.
- Boosted new user retention by enhancing emotional branding, streamlining registration, and clarifying product guidance.
I'm a UX designer with nearly six years of experience and a passion for running. I believe products blend technology and art, balancing commercial and human values. They need ongoing optimization, and as designers, we must embrace mistakes and learning.
It's essential to deepen our field knowledge, stay curious, and learn from the world to grow and improve. I hope to make a positive impact and help others through my work.
I’m passionate about how design can connect humanity, society, and nature to help us progress.
My drive comes from curiosity and a desire to help others.
Thanks for watching
Feel free to contact me
